Via Daily Kos, The Morning Call lets us know that McCain is aiming for South Philly and the Northeast:

Pennsylvania Republicans are targeting 17 wards in Northeast and South Philadelphia that are home to high concentrations of white, blue-collar voters and large immigrant communities in a bold effort to blunt Democrat Barack Obama's margin of victory in the city.

The unusually intense push will be on display this week, with GOP presidential candidate John McCain at a rally in Northeast Philadelphia on Tuesday and his wife, Cindy McCain, and former New York Mayor Rudy Giuliani at the National Constitution Center in Center City Monday.

Behind the scenes, the party says it is spending $300,000 on behalf of McCain in Philadelphia on everything from targeted newspaper buys -- including ads in Latino, Korean and Vietnamese publications -- to doling out ''street money'' to foot soldiers to talk up the candidate and get voters to the polls on Election Day.

I am a little skeptical that there will actually be real targeting here. But, readers in the Northeast and South Philly, if you get robocalled, canvassed or lit dropped by McCain, let us know. Scan and email us the lit, record the call if you can, etc. Let us know what the McCain camp is doing, precisely.

Philebrity put out an entry about some doorknob hanging literature appealing to "South Philly" machismo by invoking area war hero John Dremasi's grit under torture. Ironically, Rolling Stone just put out an article which begins with Dremasi calling McCain to task on his character.

I blogged the connection, but the links above give you the full story too.